Opportunity Cost
Opportunity cost is the value of the best feasible alternative forgone when capital, time, capacity, or another scarce resource is committed elsewhere.
Forward-looking cost concepts for separating forgone alternatives from unrecoverable past spending in investment and capital-allocation decisions.
Opportunity and Sunk Costs explains which economic costs belong in a decision made today. Opportunity Cost measures the best feasible alternative given up by a choice. Sunk Cost identifies past spending that cannot be recovered through the current choice. Sunk Cost Fallacy describes the behavioral error of letting that unrecoverable past spending distort a forward-looking decision.
The distinction matters in investing, capital budgeting, pricing, restructuring, lending, and public appraisal. A project can have consumed substantial capital and still be worth continuing if its remaining benefits exceed remaining costs. Another project can look inexpensive in accounting records while using an asset or team that has a valuable alternative use.
| Concept | Core question | Decision treatment |
|---|---|---|
| Opportunity cost | What is the best feasible use being forgone? | Include its net value in the comparison |
| Sunk cost | Which past amount cannot change or be recovered now? | Exclude the amount from the forward-looking ranking |
| Sunk cost fallacy | Is past unrecoverable investment being used as a reason to continue? | Reframe the decision around future alternatives and evidence |
These concepts are connected but not interchangeable. An owned building can have a sunk historical purchase cost and a current opportunity cost equal to the value of selling, leasing, or redeploying it. Past project spending can be sunk while the project experience provides useful new information about completion probability. A decision can continue rationally despite a large sunk cost when future value remains positive.
This workflow complements Capital Allocation, Net Present Value, and Cost-Benefit Analysis. It does not replace contract, tax, accounting, legal, technical, or risk analysis.
The pages in this section provide general economic and financial education. They do not recommend whether to continue a project, sell an investment, restructure a loan, or choose a particular use of capital.
Choose a subsection first. Deeper term pages live inside each subsection, which keeps large topic hubs readable.
Opportunity cost is the value of the best feasible alternative forgone when capital, time, capacity, or another scarce resource is committed elsewhere.
A sunk cost is a past cost that cannot be recovered through the current decision and should be separated from future incremental costs and benefits.
The sunk cost fallacy is allowing unrecoverable past investment to influence a choice that should depend on future costs, benefits, risks, and alternatives.